PEN America “Life Imitates Literature”

Ask: Create a social campaign promoting PEN America’s fight against literary censorship.

Insight: PEN America’s social content lacks interaction due to their agreeable, one-dimensional messages that fall flat in a medium that thrives on the eye-catching and controversial.

Solution: Own the censorship and controversy that encompasses their mission and leverage it to get social media users to realize that the influence of literature goes far beyond the classroom.