Will Lober, Copywriter
I’ve written radio ads for McDonald’s of the Bahamas. I wrote them in a “distinctly Bahamian voice” from a desk in Oakland, California.
I’ve ghostwritten a friend’s emails to their grandma. I still write her every Christmas.
I’ve written a text to an Amish man. I got a letter back.
These aren’t brags so much as they are facts.
Because at the end of the day, I don’t write for awards, I don’t write for money, and I certainly don’t write for consumers.
I write for people.