Will Lober, Copywriter

I’ve written radio ads for McDonald’s of the Bahamas. I wrote them in a “distinctly Bahamian voice” from a desk in Oakland, California. 

I’ve ghostwritten a friend’s emails to their grandma. I still write her every Christmas.

I’ve written a text to an Amish man. I got a letter back.

These aren’t brags so much as they are facts. 

Because at the end of the day, I don’t write for awards, I don’t write for money, and I certainly don’t write for consumers. 

I write for people.