Bits N’ Ends
As a junior copywriter, I’m no stranger to being thrown onto the tail end of a campaign or being tasked with a one-off execution. Over the years, I’ve amassed quite a collection of this type of client work and wish I had a place in my portfolio to display it. Out of that desire, the bits n’ ends section was born.
Radio Script for McDonald’s Bahamas’ “Collectors Meal”
The client requested a “distinctly Bahamian voice,” so of course they had the white intern write the script.
“The Regulars” :30
VO: To the McDonald’s regulars, those on a first-name basis with the drive-thru crew, those who got the secret stash of ketchup tucked in the glove box, and those who can say “I’ll have my usual” like a pro. We see you!
But don’t get tings twisted bey, your loyalty hasn’t gone unnoticed. For a limited time, when you order a scrumptious Sausage McMuffin® Meal, with crispy hash Browns and bold Premium Roast Coffee, McDonald’s rewards you with one of six Collector's Cups.
VO ALT: But don’t get tings twisted bey, your loyalty hasn’t gone unnoticed. For a limited time, when you order a scrumptious McNuggets® Meal or Big Mac® Meal, with golden Fries and an ice-cold Soft Drink. McDonald’s rewards you with one of six Collector's Cups.
So roll down to the golden arches, where being a “regular” means you’re top-tier, ya feel?
JINGLE: Ba da ba ba ba.
LEGAL: Prices are subject to VAT.